The natural elegance of a great classic

Echinacea purpurea 'Magnus' is an iconic variety of echinacea, renowned for its large magenta pink flowers with widely spread petals and its prominent orange central cone. Taller and more expressive than compact varieties, it brings a wild and majestic touch to gardens, while offering a generous and long-lasting summer bloom.

Robust, melliferous and drought-resistant, 'Magnus' is an easy-to-grow perennial, which returns faithfully every year, attracting butterflies, bees and admiring glances.

Main characteristics:

• Type: Hardy perennial

• Botanical name: Echinacea purpurea 'Magnus'

• Flowering: July to September

• Flowers: Vivid magenta pink, with a dark orange center, horizontal petals

• Height: 70 to 90 cm

• Width: 40 to 60 cm

• Habit: Upright, bushy

• Foliage: Dark green, elongated, slightly rough

Growing conditions:

• Exposure: Full sun

• Soil: Well-drained, poor to moderately rich, tolerates dry soils

• Hardiness: Excellent (down to -25°C)

• Resistance: Very good tolerance to heat and drought

Care:

• Light watering, only during prolonged dry spells

• Remove faded flowers to encourage a second bloom

• Cut back in late winter (February-March)

• Divide every 3 to 4 years to rejuvenate the clump

Recommended uses:

• Natural beds and wildflower meadows

• Biodiversity gardens – attracts butterflies, bees and pollinating insects

• Association with grasses, rudbeckias, salvias and other country perennials

• Structural plant for dry gardens or sunny gardens

In summary

Echinacea 'Magnus' is a sure value for all gardens, combining wild charm, abundant flowering and ease of cultivation. Its elegant stature and vibrant flowers make it an essential perennial in sustainable summer compositions. A classic... but far from ordinary.